Shai Gilgeous-Alexander’s bombshell Converse deal hints at signature shoe

“It’s just crazy that it’s come full circle, [Converse] has given me a platform and I’m forever thankful,” Gilgeous-Alexander told Boardroom’s Nick DePaula.

At just 25 years old, the Kentucky alum is already building his personal brand off the court with a recent AT&T commercial with teammate Chet Holmgren and becoming the face of SKIMS for the partnership with the NBA. Gilgeous-Alexander takes his style very seriously, so it’s already clear that he’ll only be putting forth the best as the creative head for Converse. We’ve seen a small glimpse of what he can do with his recent Converse Shai Run Star Motion Platform shoe.

Converse CEO Jared Carver was quoted saying “At Converse, we serve creators. And Shai embodies every sense of the word…This expanded partnership is a natural progression of our collaboration, and we look forward to introducing Shai’s signature line and creating the next phase of Converse Basketball, together.”

While it has always been the norm for the NBA’s biggest athletes to have their own signature lines, we see many more players take executive-like roles at companies and expand their creative input off the court. Lakers’ Austin Reaves and Mavericks’ Kyrie Irving have inked similar deals with their respective brands, so it comes as no surprise to see an eclectic personality like SGA take his creativity to the next level. Needless to say, we can’t wait to see what Converse has in store for the future and we’ll be first in line for Gilgeous-Alexander’s first signature shoe.

The Oklahoma City Thunder are currently awaiting their opponent for the first round of the NBA Playoffs and it’ll be the first time the Thunder hold the top seed since 2012-13. During the Regular Season, Shai Gilgeous-Alexander averaged 30.1 points per game, 6.2 assists, and 5.5 rebounds. He’s tops in the NBA at getting to the free-throw line and he’ll look to help his team cruise into the next stage of the Playoffs.