Looking back at the NFL's 'My Cleats, My Cause' campaign

In 2017, his first year with the Jets, left tackle Kelvin Beachum donned these colorful cleats to bring awareness for World Vision. This organization devotes resources to address the hunger problem around the world. The veteran offensive lineman has visited several countries in an effort to help provide clean water for children, doing so to help World Vision. 

In a December 2017 game, the Steelers running back wore cleats dedicated to the Call of Duty Endowment. This organization is themed around helping veterans transition into the workforce after their military service concludes. 

Benjamin has seen his mom, grandmother and aunt diagnosed with breast cancer. He wore pink cleats during Week 13 of last season to raise awareness for the American Cancer Society. All three of the Chargers wide receiver's relatives beat the disease after the respective diagnoses. 

The Jaguars fullback wore these cleats last season to show support for the Jacksonville Humane Society. Bohanon and his wife have two rescue dogs, and he's hinted at the prospect of adding more to the family. 

The All-Pro Steelers wide receiver used a specific event to bring attention to sex-abuse crimes. Antonio Brown's shoes have an image of Cyntoia Brown, who is serving time in a Nashville jail. Cyntoia Brown, who is not related to Antonio, was being sex-trafficked in 2004 before killing the man who abused her. She was sentenced to life in prison. Celebrities like Rihanna and Kim Kardashian West have also brought attention to this case, which received new life this year in the form of a clemency process. 

In his first year with the Patriots, Burkhead used the "My Cause, My Cleats" platform to promote the Team Jack Foundation. This organization is dedicated to funding research for pediatric brain cancer, and Burkhead is a foundation board member. The former Nebraska running back themed his cause around Jack Hoffman, a young child stricken with brain cancer whose fight became well-known after his touchdown run in the Cornhuskers' spring game in 2013.

Aaron Rodgers' injury allowed the reserve Packers quarterback to dress for several games last season. Callahan used one of the in-uniform opportunities to continue a family tradition. The young quarterback's parents have been longtime volunteers to South Jersey Field of Dreams, a baseball league for physically and cognitively impaired children, and one of Callahan's Holy Spirit High School (N.J.) classmates designed these unique cleats. Callahan is now with the Eagles. 

A Flint, Mich., native, Carr wore these cleats during the 2016 "My Cause, My Cleats" week. In his final year with the Cowboys, the veteran cornerback pledged $100,000 through his Carr Cares Foundation's Fund for Flint to help with the city's water crisis. These cleats were also dedicated toward the current Raven's longtime cause of helping improve child literacy. "Today a reader, tomorrow a leader" was inscribed on one of the shoes. 

While he obviously did not wear cleats, the Seahawks head coach also participated in this venture last season. The green lettering on the eight-year Seattle leader's sneakers read, "We stick together." The Seahawks wore these during what was their season's signature win, when they beat the eventual Super Bowl champion Eagles 24-10 in a Sunday night game at CenturyLink Field.

An anti-bullying message served as the theme for the Bengals defensive end's colorful footwear during the team's Monday night game against the Steelers last season. Already invested in other causes, Dunlap began devoting time to anti-bullying messages. He spent time with kids in cities on his Anti-Bullying Literacy Tour that he visited last season — from Cleveland, to Baltimore, to Jacksonville. The Jacksonville stop led to several North Florida children receiving field passes for the Bengals-Jaguars game last season. 

The Minnesota alumnus paid tribute to his former head coach, Jerry Kill, on the NFL's signature shoe weekend last season. A Dolphins tight end who played for the Golden Gophers from 2009-12, Gray dedicated his cleats to helping bring attention to epilepsy. Kill coached at Minnesota from 2011-15 but had to step down from college coaching jobs on multiple occasions due to seizures. 

The Patriots defensive lineman grew up in Las Vegas. Guy used his Week 13 cleats to pay tribute to those affected by the shooting that occurred last October, one that saw 58 people die and more than 500 injured. Guy said he had family at the concert where the shooting took place that night. In a unique effort, Guy's cleats also acknowledge the miscarriage his wife suffered in 2015. The organization Now I Lay Me Down to Sleep, dedicated to helping families cope with these tragedies, adorned the other side of Guy's cleats.

The veteran Ravens safety wore cleats last season that attempted to raise awareness for the Depression and Bipolar Support Alliance. The words "Bi-Polar" were inscribed on Jefferson's left cleat, while "Beat depression" appeared on Jefferson's right shoe. 

The Browns running back agreed to become a long-term Cleveland resident earlier this year by signing a contract extension, but his Week 13 cleats last season were dedicated to his hometown of Miami. Specifically, they were geared around crisis resolution in the Dade County School District, where Johnson attended school years ago. 

Just more than two months after Hurricane Maria devastated Puerto Rico, the Packers tight end dedicated his Week 13 cleats to the cause. Kendricks' wife is Puerto Rican and has family on the island. He placed the Puerto Rican flag on one of his cleats and two frogs, themed around the Coqui frog that holds a significant place in the Puerto Rico's culture, on the other.

A few years ago, the Bengals cornerback started the 21 Kids Foundation in his native Gadsden City, Ala. It has wide-sweeping goals of public health improvement, helping children find educational opportunities and aiding those in need of mental-health assistance. This fund also provides scholarships for select college-bound students.

The former Dolphins wide receiver lost a high school girlfriend to cystic fibrosis, and he's involved in efforts to help find a cure for the disease. Landry, who stayed in touch with his late friend until her death in 2015, has worked with the Cystic Fibrosis Foundation for years. At his final public appearance as a Dolphin in March, just as he learned he was being traded to the Browns, Landry hosted "Jarvis Jam," a fundraiser for the disease.

With the Chiefs last season, the nose tackle wore cleats displaying imagery to increase awareness for the National Suicide Prevention Lifeline. The organization's phone number resided on both of Logan's shoes. A member of the Eagles from 2013-16, Logan's since signed with the Titans. 

Devin McCourty and twin brother Jason have been aligned with Embrace Kids, a foundation for sickle cell disease based out of New Brunswick, N.J., since 2013. A longtime Patriots safety, Devin McCourty has raised money as part of the twins' Tackle Sickle Cell initiative. The McCourtys' aunt has lived with the disease throughout her life. The veteran defensive backs have hosted numerous events to raise money for this disease. 

As you may have noticed, the Broncos' top player often wears thick glasses off the field. His unique cleats resemble an eye chart to promote his Von's Vision Foundation, which provides eye care for low-income children who live in the Denver area. Last year, Von's Vision helped more than 2,000 children receive corrective eyewear. 

In his final NFL season, the Jaguars linebacker wore cleats to honor Pat Tillman and increase awareness for the fallen NFL defensive back's foundation. Founded in 2008, the Pat Tillman Foundation provides several types of assistance for veterans and their families. Posluszny retired after the 2017 season, going out after a campaign that saw the Jags come as close as they ever have to reaching a Super Bowl. 

During Ryan's final season with the Patriots in 2016, his "My Cause, My Cleats" venture was dedicated to his wife's Pittie Stop Rescue cause. Ashley Ryan began extensive endeavors in assisting rescue dogs after college, and Logan's followed suit. In 2015, the Ryans started Ryan's Monthly Rescue, which is dedicated to helping dogs find homes. Last year, after Ryan signed with the Titans, Logan and Ashley Ryan founded the Ryan Animal Rescue Foundation.

The Falcons quarterback has been working with Children's Healthcare of Atlanta for nearly his entire NFL career. Ryan donned cleats to show support for this cause for the second straight season in 2017. The 11-year veteran has devoted the bulk of his fundraising efforts, through the Matt Ryan Foundation, to helping sick children in Atlanta. 

The Ravens tight end used his cleats to promote justice. Watson has authored a book, "Under Our Skin," about the pursuit of racial equality and is a frequent advocate for causes along these lines. During Watson's final season with the Ravens, Liberty University (Va.) invited the him to be the convocation speaker. The 15-year veteran pass-catcher returned to the Saints this year as a free agent.

As part of his Why Not You Foundation, the Seahawks quarterback visits the Seattle Children's Hospital every week. Emblazoned on these 2017 cleats are the ideas of several young children — a roller-coaster that runs around the world and an extremely long mermaid tail for deep-water exploration purposes were two of the many images featured on Wilson's Week 13 shoes — shared with the quarterback.